Executive - Field Marketing (Southern Region)

Duties & Responsibilities

  • New Store Openings:
    Conduct site recce of new stores, develop in-store material plans, and execute and implement in-store marketing materials.
  • Store Refits:
    Manage store refit projects, including coordination with internal and external stakeholders, ensuring implementation of in-store marketing and adherence to brand guidelines.
  • In-Store Advertising:
    Execution of in-store advertising campaigns, including material dissemination and installation.
  • Maintenance & Checks
    Conduct regular inspections of in-store marketing materials to ensure they are updated, in optimal condition, and coordinate replacements, rectification as needed.
  • POSM Management:
    Manage the installation and replacement of point-of-sales materials (POSM) to maintain brand consistency and visual merchandising standards.
  • Liaison:
    Build and maintain relationships with local town councils and external vendors to facilitate smooth operations and execution of in-store media materials.
  • Reporting:
    Provide regular reports on in-store marketing activities as assigned based on the business rhythm set.

Job Requirements

  • Strong project management and organizational skills
  • Attention to detail and meticulous individual
  • Ability to work independently and as part of a team
  • Excellent communication and interpersonal skills
  • Some experience in retail marketing or visual merchandising (plus point)
  • Possess own car and willing to travel extensively include outstation