Assistant Manager - Digital Marketing

Duties & Responsibilities

  • Drive CRM insights by overseeing key reports and dashboards to define key metrics, monitor member behavior, and extract actionable data to support loyalty growth and campaign optimisation.
  • Develop and refine member segmentation and targeting strategies to support personalized CRM campaigns and increase customer lifetime value (LTV).
  • Collaborate cross-functionally (Marketing, BI, IT) to translate insights into effective activation strategies and business impact.
  • Oversee the planning and optimisation of CRM-related features within the MY FamilyMart Membership App, focusing on member relevance, usability, and UI/UX experience, with the goal of driving eCommerce growth, increasing member activeness, and enhancing overall member engagement.
  • Also responsible for managing eCommerce operations involving external delivery partners (e.g., Foodpanda, GrabFood), ensuring smooth integration, performance tracking, and promotional execution across platforms.
  • Track, analyze, and improve campaign performance including voucher redemptions, reactivation, and engagement to guide ongoing improvements.
  • Deliver clear CRM performance reports and recommendations to key stakeholders for informed, data-led decision making.
  • Stay updated with evolving CRM practices, tools, and innovations to continuously enhance CRM effectiveness.

Job Requirements

  • Bachelor's Degree in Marketing, Business, Data Analytics, or related field.
  • Minimum 3-5 years experience in CRM, customer lifecycle marketing, or digital campaign analytics.
  • Strong analytical skills with experience in interpreting data dashboards and translating insights into action.
  • Familiar with CRM platforms, customer segmentation, and loyalty program mechanics.
  • Understanding of UI/UX principles and user behavior to optimise app-based features and member journeys.
  • Experience working with cross-functional teams (Tech, Creative, Operations) to execute CRM strategies and campaigns.
  • Excellent project management skills, attention to detail, and ability to manage multiple initiatives simultaneously.
  • 8. Proactive, data-driven mindset with strong communication skills.