Duties & Responsibilities

• Develop and execute a comprehensive plan involving engaging products, impactful campaigns, and a strategic promotional calendar to achieve sales, customer count, and engagement targets while maximising revenue and ROI.
• Lead the conceptualisation and development of core customer messaging to drive brand initiatives and new product launches in collaboration with relevant key stakeholders.
• Ensure brand communications across all customer touchpoints — product, service, in-store, and out-of-store — align with brand CI, persona, and customer expectations.
• Provide execution oversight to ensure high-quality delivery of promotional, launch, and advertising initiatives across all channels.
• Oversee POSM planning, production, and deployment across all store touchpoints.
• Manage vendors including printers and merchandising partners to ensure accurate POSM production, timely delivery, and proper installation.
• Coordinate closely with Operations to ensure correct in-store execution, including distribution and adherence to communication packs.

Job Requirements

• Degree in Marketing, Communications, or equivalent
• At least 6 years of relevant experience
• Strong understanding of brand management, campaign and promotion execution, product launch communication, and project management
• Proven experience in POSM handling, store execution, and vendor management.
• Experience in creative brief conceptualisation and agency/vendor coordination.