Duties & Responsibilities

• Responsible for developing and implementing effective digital marketing strategies for the company, with a focus on social media platforms.
• Developing and executing digital marketing strategies that align with the company's overall marketing goals and objectives.
• Managing the company's social media channels and website, including creating and scheduling engaging, relevant, and creative content, responding to comments, and engaging with followers.
• Collaborating with other departments and external vendors, such as content creation and web development, to ensure consistent messaging across all marketing channels.
• Monitors online conversations and consumer comments, including competitors to identify any latest trends, best digital practices, new business opportunities, or improvements.
• Developing and implementing social media campaigns that drive traffic to the store and membership App, increase brand awareness, and generate leads.
• Performs daily account management on advertising avenues including META, Google Adwords, and other digital platforms.
• Analyses social media presences, including digital advertising spent, and consumer feedback to provide reports on performance and recommendations.
• Managing and engaging influencers following campaign requirements.

Job Requirements

• Minimum of 1-2 years of experience in digital marketing, with a focus on social media.
• Excellent working knowledge of social media platforms, including Facebook, Instagram, Tik Tok, and YouTube.
• Good photo and video/audio editing skills
• Strong analytical skills and experience with social media analytics tools.
• Good command of language & copywriting skills
• Experience with social media advertising campaigns.
• Knowledge of SEO and SEM best practices.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Independent and resourceful