Key Responsibilities
Mobile App & Customer Loyalty
- Update content, promotions, rewards, and vouchers on the FamilyMart mobile app.
- Monitor customer reviews and feedback on the app.
- Coordinate with the Customer Service team to follow up on customer feedback.
- Prepare basic reports on customer participation, voucher usage, and campaign results.
- Support the team in identifying customer groups and understanding their purchasing behaviour.
eCommerce Support
- Update product names, descriptions, prices, images, promotions, and availability across eCommerce and delivery platforms.
- Work with the Merchandising and Operations teams to ensure product information is accurate and updated on time.
- Review product listings and report any missing or incorrect information.
Marketing Campaign Support
- Support the coordination of marketing and promotional activities.
- Prepare and communicate campaign information to stores.
- Assist with the ordering, tracking, and delivery of promotional materials, including posters, buntings, shelf talkers, and other Point-of-Sale Materials (POSM).
- Monitor campaign performance, including voucher redemptions and customer engagement.
Market & Consumer Research
- Conduct basic research on competitors, market trends, customer preferences, and eCommerce activities.
- Assist in preparing and distributing customer surveys.
- Support product testing and customer feedback collection.
- Summarise research findings and prepare reports or presentation slides.
General Support
- Assist with data entry, documentation, report preparation, and other administrative tasks.
- Work with relevant departments, including Marketing, Merchandising, Operations, Customer Service, Business Intelligence, and IT.
- Support other CRM, research, eCommerce, and marketing projects assigned by the supervisor.